‘Never Market The Middle’ – Life Lessons from Chobani

There can be life lessons from brands too. Some brands are nurtured with values, which flow in from the founder(s) of the organization, who went about creating the brand in the first place. One such brand is Chobani.The story of Chobani is one of opportunity in adversity. My perspectives on the values that Chobani has at its foundation.

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Fall…Stand Up…More Importantly, Learn

We have all had our share of failures and falls, some more, some maybe less. I seriously doubt if anyone has not had a single failure in life. While we may rise and move ahead, it's important to learn from the failure. For a number of reasons, chief among them being the need to move …

It’s OK to Not Know Everything

How many times have we come across situations where we may not have known the right answers ? How many times would there have been when we would not have known which direction to take ? How many times would there have been when we were not sure of the decisions we were making ? …

Jack – Straight From The Gut :: Book Review

This book had been with me for quite some time now - well, for maybe over fifteen years now. I had probably picked it up when it was fresh on the shelves. However, quite like a few of the books that I pick, I did take a lot of time to read it, finishing it …