Selling with ‘The Right Words’

How often do we lose out - in sales, marketing efforts, employee retention - when we don't use the right words. While our intentions may be noble, unless we state the same using the 'right words' there is a high probability that the other person may not understand it in its true sense. Selling involves …

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Selling Easy vs Selling Right

Selling is easy - one needs to ensure that you are able to articulate eloquently the benefits of your product to a potential customer and ensure quick closure - right ? Well, yes and no. More often than not, as sales persons, we are a harried lot. The demands on us are tremendous - for …