In Pursuit of ‘TRUE’ Knowledge

(Picture - NASA) Stephen Hawking passed away on March 14, 2018, at the age of 76 years. As a graduate student, when he was only 21 years old, he was diagnosed with amyotrophic lateral sclerosis (ALS), a neuromuscular wasting disease also known as Lou Gehrig’s disease. He was given only 2-3 years to live. He …

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‘The One Thing’ – Book Review

This book was recommended by one of my colleagues at office. Initially when I saw it, it felt different - with a lot of underlined text and sketches. It seemed different and am I glad I read it. The One Thing has been written by Gary Keller , with Jay Papasan. Gary excelled as a …

How to Win BIG

In a recent podcast, leadership speaker, Robin Sharma, talked about the "The Real Reasons Good People Fail", or simply put - ‘How To Win Big’. He goes on to list five things which make good people fail - # 1. The fear of failure is greater than the faith of winning. More often than not …

The Moments that Make or Break a Brand

“Every brand is built on the feelings and experiences it delivers to customers in the blink of an eye” - Bernadette Jiwa, Author, Make Your Idea Matter The festive season is normally one where you tend to indulge. Indulgence towards yourself and others. A surprise gift could be one such indulgence. You visit a store. …

Selling with ‘The Right Words’

How often do we lose out - in sales, marketing efforts, employee retention - when we don't use the right words. While our intentions may be noble, unless we state the same using the 'right words' there is a high probability that the other person may not understand it in its true sense. Selling involves …

Selling Easy vs Selling Right

Selling is easy - one needs to ensure that you are able to articulate eloquently the benefits of your product to a potential customer and ensure quick closure - right ? Well, yes and no. More often than not, as sales persons, we are a harried lot. The demands on us are tremendous - for …

The Making of a Sales Hero

"Sell", as per a definition online is - give or hand over (something) in exchange for money persuade someone of the merits of Now the very act of handing over something for money or persuading someone about the merits of a particular product or service, entails that the person or entity intending to undertake the …